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The Shop

Our shop first opened in 2000 with Seth James but had the original name of Gravity Warehouse.

From humble beginnings in a small shop we have since grown to accomodate the needs of area cyclists.

Staff Bios

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Seth

Brian

Mike

Jason

Seth - Owner

Family, bikes, beer, BBQ, bikes

Favorite Ride: MTB: Within riding distance: Provin Mt/Robinson SP
Within driving distance: Bachelor St
Within Flying distance: Whistler, BC

Road: Everywhere that has less cars, tight corners and hills that I can get dropped on.

My Bikes: Kona Kula 29 HT
Kona King Zing
Kona Unit 29 Townie - to haul around the kids
1956 Columbia Rambler for cruise nights
Favorite Sandwich: Pulled pork sandwich wet w/ coleslaw on top
My Hero: My wife - for bearing the pain of giving birth (I wouldn't have lasted).
Non-Cycling stuff: Work, running (or trying to), family man
Favorite Beer: BBC Lost Sailor IPA (changes often)
Experience: Riding consistently for 14yrs;
Working in the industry for 15yrs.
Owned bicycle shop (this one) for 8yrs since February of 2000.
Certified Fit Tech w/ the Boulder Center of Sports Medicine, Boulder, CO.
Amateur cyclist for 7 years
Professional cyclist for 4 years (now retired)
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Brian - Head Mechanic

I enjoy taking time off during the winter to hike, such as on the Appalachian Trail.

Favorite Ride: Lots of (up)hills
My Bikes:
2007 Specialized Tarmac Pro
2006 Kona Sutra
2000 Kona Muni Mula
2006 Kona Cowan
Favorite Sandwich: Whole Pilgrim w/ extra mayo
My Hero: I <3 Tom Boonen
Non-Cycling stuff: Long distance hiking; Dogs; Beer
Favorite Beer: BBC Steel Rail
Experience: 7 years professional mechanic; 14 years riding
Quote: Mechanic can be bribed with good beer (hint).
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Mike - Sales Manager

I enjoy working at the shop while I am going to school at UMASS Amherst. I run the sales department here as well as the IT work and web development.
Have been riding bikes for over 20 years; starting with BMX racing then road riding and eventually getting into mountain biking.
I now spend my time riding my bicycles and motorcycle as much as possible as well as making fun of my fat dog.

Favorite Ride: Mountain Rd + Lost Acres Rd + Peck Orchard Rd + Gorge TT = Sweet
My Bikes:
2006 Kona King Zing
2007 Specialized Rockhopper
2007 Specialized Langster
1985 Panasonic Team America
2006 Honda CBR600RR
Favorite Sandwich: Bacon, Egg and Cheese on a bagel... double
My Hero: Anyone that makes me suffer
Non-Cycling stuff: Traveling, being lazy on the beach, computer-type stuff
Favorite Beer: BBC Steel Rail
Experience: 3 years bicycle sales; 23 years riding
Certified Fit Tech - Boulder Center of Sports Medicine, Boulder, CO
Quote: Healing to suffer again.
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Jason - Bicycle Sales

To coincide with my 8th birthday, my father organized what he termed as a 'Proper Belgian Birthday.'
What made this birthday truly Belgian was that I received my 1st 'proper' bicycle.
The bike was chrome-plated, wicked shiny, and I remember it as being a truly fast machine (at least in my mind).
Since that day, 20+ years passed, my infatuation with bicycles and the sport of cycling has grown trifold.

Favorite Ride: Amethyst Brook, Amherst to Wendell State Forest;
Mt Orient, Pelham
My Bikes:
Mt Goat Whiskeytown Racer
Mountain Cycle Moho Slixx
Sinister Mustang
Foes Racing XCT5
Pinarello SLX Montello
JAD
Burley Wolf Creek
Primus Mootry Custom
Wilier Le Roi XL Team
Favorite Sandwich: Veggie Betty w/ extra Jalapenos
My Hero: My Father
Marco Pantani
Non-Cycling stuff: Photography, my PhD Research, teleski
Favorite Beer: Arrogant Bastard & Leffe Braun
Experience: 18 yrs riding; 15 years on/off in the industry
Quote: If you truly believe that you are fast (on your bike) then you probably aren't in real pain.
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